What makes Pinterest useful in Link Building activities is not actually including as part of the strategy as just another tool and publishing content in that platform but understanding its purpose and scope. Pinterest is a research tool to find ideas in specific categories such as lifestyle, home decor, etc. Pinterest can be used only to reach very specific types of audience in niche categories. With 450 million monthly users now, 70% of all users in Pinterest are women and the majority of these users use the platform through mobile devices. Pinterest is an image posts sharing platform where these image posts are termed Pins. These Pins are organized in Boards. Pins are like documents and Boards are like folders in a computer.
As far as Link Building is concerned, Pinterest can be used effectively with its various features and using external tools. You can promote your links and boost your SEO by organizing your Pins and keywords, and doing the right audience targeting. Get to know more on Link Building and best seo packages sydney, Australia here.
Use of Pinterest in Link Building
You can start your Pinterest Marketing by creating Ideal Customer Avatar (ICA) to know your target audience is and then, plan your Pins and promotions. You can use the following in your Pinterest Marketing to improve the effectiveness of your campaigns.
You schedule your Pins in advance through a tool named Tailwind. You can find various Group Boards, which are collections of pictures and videos from various users through www.Pingroupie.com and join the relevant Group Boards.
Using Pins & Promoted Pins
Create great Pins with the right pixel size or resolution so that they look good, appealing, interesting and mobile-friendly. Do not just Pin whatever images and pictures that you have. Create exclusive images for Pinterest and Pin only those images in the platform. Australia’s Best Link building Packages from PerfectLinkbuilding. Poor Pins create a negative profile for your account and people wean away from your account and do not like, share or comment on your Pins. Moreover, your Followers could even Unfollow you. Bad Pins will have poor engagement scores and thus, discourage users to sigh away from your Pin posts.
The ideal size for Pins is 1000 X 1500 pixels. You can also Pins in the following sizes: 600 x 900, 600 x 1200, 700 x 1400, 1200 x 1800 or 2000 x 3000 pixels in 2:3 ratio.
Regular or general search will show Vertical Pins in its results page. Other Pins like Square Pins do not show up as most of the users use mobile devices to access Pinterest. The most recommended image ratio is 2:3 while images of ratio 1:2 also show up in general results. When creating Pins, use Text Overlays as hooks. Text Overlay should be attractive enough to attract clicks. You can use stronger or after Call To Action (CTA) Text Overlays for higher conversions.
When you make Pins, do not put pictures with just the white background. They do not inspire. Mere pictures do not have anything spicy to incite interest. Unlike Google search, Pinterest users look for new ideas and inspiration. They look for multiple options and versions of the same product. So, in Ecommerce you can show your products in multiple dimensions, directions, colours and other variations. Such variations in the Pins will generate clicks from various customers with differing preferences, lifestyles, needs and tastes.
You can apply for Rich Pins that sync with your website by following the necessary steps and get the approval. Pinterest offers four 4 types of Rich Pins that include App Pins, Article Pins, Product Pins and Recipe Pins. Rich Pins displaying metadata from your website and converts your converts into Rich Pins on approval.
Available in 30+ countries now, Pinterest Ads helps you reach out to targeted audiences with multiple objectives. The Traffic Campaign helps you with two things: 1. Boost engagement with your Pins; 2. Get traffic to your website. The Engagement Campaign helps you to get more interactions on your Pins.
You can custom create your Ad Campaigns with the following actions:
- Name your Campaign
- Set Daily/Lifetime budget
- Select your Promoted Pin & Name it
- Give a Destination URL
- Select from 3 types of Audiences: Visitors who used your site, A list of customers that you upload, A lookalike audience that you already have.
- Set Audience Interests: From categories and even select few of the sub-categories. That is, breaking major categories into minor categories.
- Location – Country or some of the specific locations, languages, devices, gender and Cost Per Click (CPC).
With Pinterest Analytics, you can check metrics such as impressions, clicks and saves of Pins.
impressions only means how many times that your Pins have been shown and not looked at by people. Impressions are numbers that your Pins have appeared when people scrolled down the feed. Close-ups are actually those numbers when people looked at your Pins whether or not they decided to click or not click. When you look at each of your Pins in the Analytics page, you can see the number of impressions of each Pin and the number of clicks for those Pins. The overall total numbers are shown in the top. It is advised to target at least 10 clicks for every 1000 impressions for your Pins and your focus and interest should be achieving higher click rates and improving traffic to your website instead of impressions and saves of your Pins.
You should look at the best and least performing Pins and make efforts to improve their Click-Through-Rates (CTRs) by revisiting those Pins that are poorly performing. You may emulate the best performing Pins if that can work for those Pins. your only focus has to be to increase clicks
Use of Hashtags
Hashtag search shows the most recent Pins with their engagement & traffic details.
You can use moderately popular hashtags, industry hashtags, niche hashtags, branded hashtags, product hashtags, product use and application hashtags, customer hashtags, location hashtags, etc., and boost your Pin posts.
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Purpose & Difference of Pinterest Marketing
Pinterest Marketing is not suitable for immediate and instant results campaigns. It is cut out for reaching niche segments like Mompreneurs who constantly look for creative ideas to make their products creations uniquely and in line with market trends and demands. Unlike other Social Media, both Home Feed and Ad Promotion in Pinterest do not create voluminous reactions and responses for generating numerous leads in a very short time. Pinterest creates quality visibility from highly qualified, interested and curious customers who will interact with your brand and take actions as they decide to move further in their business or make decisions.
Advantages of Pinterest Marketing
Pinterest lets you reach your brand only to people with real needs because the people who look at your Pin post are not ones out there looking for fun content and news mongers. They are there for a real purpose – to find something really worthy for their business or life. These users on Pinterest come to the platform for research with real intention of getting new ideas. Once your industry people or interest based prospects find your Pins really stunning and unique, they will interact with your links and visit your blog or website, and business conversions happen.
How to Boost Link Building through Pinterest?
You can do it in multiple ways. They are
- Create Pins for all your blog posts.
- Track and monitor the results in Pinterest and Google Analytics and use the best Pins for future use and promotions with better targeting.
- Optimize your Pins with good content and completo information with links to your website.
- Use the Pinterest algorithm to work best for you by creating highly creative and useful Pins.
- Use Pinterest effectively as part of your Content Strategy and Link Building process by leveraging Pin types and Email lists, and increase your Followers
- You can use Pinterest Pins to tease people and get reactions by asking questions and challenging them with highly captivating Text Overlays.
- When you post Infographics, don’t put all of your information there. Instead leave a gap so that your customers can click to find more information.
Pinterest Marketing is one of its kind to reach young women who have a flair for research in their respective fields such as lifestyle, home decor, artifacts, collectibles, fashion. So, create and promote Pins that regular search shows by using relevant and popular hashtags and content completeness so that you will get more clicks and higher conversions.