Search Engine Optimisation (SEO) plays a pivotal role in increasing your business by enhancing your online presence and improving your digital footprint. This is the very reason why the majority of businesses nowadays find it wise to invest in SEO services. Considering the importance of SEO, many companies have emerged who claim to be experts in providing SEO services. But are they all really that reliable? Would you want to invest your money in partnering with an agency that can’t really do the job for you? Obviously not! Therefore, it becomes all the more important to understand what search engine optimization actually is and what all things should an SEO agency include in their services.
Definition of SEO services
Search engine optimisation basically helps in improving the visibility of your business in the search results of search engines like Google, Yahoo, Bing etc. As a business owner, your focus is specifically on search results related to your company, products or services. SEO services are services typically offered by professionals of an SEO agency that help your company to successfully achieve search engine optimisation.
For instance, a footwear company may use SEO to rank for searches like:
- Handmade Leather Shoes, Sydney
- Custom made Shoes
- Best Stilettos in Australia
Search engines like Google rely on hundreds of factors to determine the ranking position of a website on the results page. This makes it very important to have considerable expertise in search engine optimisation, which is why businesses choose to hire reliable SEO service providers like Blurn.com, which is arguably one of the Best SEO Services, Blurn.
Services offered by SEO Agencies
Search engine algorithms have undergone a lot of changes and innovations since the launch of search engines like Google, Ask etc., and continue to do so. This explains the emergence of many companies offering specialised SEO services in order to help businesses succeed.
Some of the usual SEO marketing services include the following:
- Local SEO – Focussed on localised markets to promote regional businesses.
- Enterprise SEO – Focussed on building Brand value rather than sales.
- Small Business SEO – Focussed on enabling small businesses to compete against big, well established ones.
- International SEO – Focussed on increasing sales and brand value overseas.
- E Commerce SEO – Focussed on e-commerce business development.
Blurn.com is immensely experienced in providing all of the above mentioned services as their team comprises some of the industry leading professionals of Australia making them the best SEO Agency in Sydney.
How to choose your SEO Agency?
Before you choose your SEO service agency, it is necessary to compare the services offered by few of them based on the following parameters:
- SEO Audit
Most of the well established SEO agencies provide the service of SEO audit, where they carry out an in depth analysis of your current strategy and your website from an SEO perspective to identify the areas of excellence and the ones that need improvement.
If the SEO agency is not doing so, then it means that it lacks the required skill set and investment needed for such audits. In such cases, such agencies would plan your SEO strategy in a generic way based on templates which can never compete with customised SEO strategies tailor made for your company, your product, your brand and your audience!
2. Competition Analysis
As the title suggests, SEO agencies should analyse your competition in the market, irrespective of how well established a business you might be. This not only helios in improving your strategies, but also helps you garner an edge over your competitors.
Best SEO agencies analyse your competition not only in the beginning, but also periodically to always keep you a step ahead in your business.
3. Customised Strategy
This is one of the most important parameters to help you choose the right SEO agency. It is very important to have a SEO strategy especially custom made for your business in order to achieve an early ROI.
You might get attracted towards “cheap” SEO agencies that offer you services at a relatively lower cost, but beware that they usually prefer to use cookie-cutter or template based copy-paste strategies which will delay your ROI as your business will fail to land even at the bottom of the first page of the search result on search engines, forget showing on the top! Most of the users do not even bother to go to the second page of the search results! Hence, your business will fail to attract an audience and your sales will suffer. This is why you need to choose an SEO agency that provides you with customised strategy.
4. On-page Optimisation
This is another major factor that helps you decide the right SEO agency. On-page optimisation refers to the services focussing on optimising the features of your website for prominent search engines like Google. Some of the on-page SEO services are as follows:
- Updating title tags, meta descriptions for search
- Auditing your website’s information and internal linking structures and redirects
- Optimising your site images
- Creating a sitemap
- Analyzing the speed, design and user-friendliness of your website
- Researching for valuable keywords and optimising your website for the same
5. Off-page Optimisation
This refers to the optimisation of the factors outside your website that affect your ranking in the search result pages, such as backlinks. A good SEO agency will provide you with the following off-page optimisation services:
- Promoting your website content to bloggers and webmasters
- Developing shareable content for your site’s blog.
- Keeping a regular check on your online reputation by checking for your brand’s mentions on social media platforms.
- Optimizing your Google My Business profile
- Improving the quality of your backlinks
6. Periodic Reports
It is very important that you build a trustworthy relationship with your SEO agency and that can happen only when your agency follows a transparent approach, and the best way to do that is by providing you with periodic reports which could be weekly, fortnightly or monthly, as agreed. These reports will give you an insight to the results of your SEO strategy, and should typically include your website’s organic traffic, conversion rate and search engine results.
Additionally, well established SEO agencies also conduct regular meetings with their clients to discuss upon these reports and make changes as and when necessary.
7. Progressive Optimisation
SEO is a dynamic process and keeps changing with new technologies and innovations. It is necessary that your SEO agency keeps up with these changes and amend your SEO strategy accordingly time-to-time in order to enable you to get the best out of your SEO strategy and improve your business.
With continuous optimisation, your SEO agency optimises your site on an ongoing basis. They continue to find ways to improve and enhance your SEO strategy even after meeting the SEO standards, which allows you to earn more from SEO.
There is always a scope of improvement in your SEO strategy, irrespective of how advanced it may already be. That’s why it is important for your SEO agency to follow non-stop optimisation.
It is extremely important to understand the above factors and look for each one of them when you make a decision of choosing the right SEO agency for you.
Blurn.com is considered to be the best SEO Agency in Sydney for a reason! It has always made endless efforts to provide all of the above mentioned services to its customers in a cost effective and timely manner!
Digital marketing being their niche, you can always rest assured of getting industry-leading, Creative Web Design Services in Sydney from Blurn when you choose to partner with them!