Mobile app indexing is a tool that is used for SEO. It allows businesses to index the app so that it could be found easily when people look up on search engines from their mobile devices. The tool is meant to reward the businesses and index their apps that have higher search ranking results https://blurn.com/au/digital-marketing-services/search-engine-optimisation-seo-services/best-seo-agency-australia/brisbane/
. Accommodating the growing amount of users around the world, accessing the web, would increase with the help of mobile devices rather than PCs. If a user with the app has made a relevant search using their phone, the search engine would show a direct link to the content within the app. If the user does not have the app installed for Android, and install button would be shown.
Need for Mobile App Indexing
App indexing is implemented to create an integrated mobile experience online. This would allow for more opportunities and sales for businesses as it would direct customers into their apps and can send them directly to purchase pages.
Meet demands of mobile users
Mobile app indexing aims at making web browsing more convenient for users and increasing profit for businesses. Mobile users would gain benefit from the results that include a lot of information on different applications that are made specifically for mobile.
Stay competitive in search rankings
Having applications that link to your website could have a seriously positive impact on search rankings. Most search engines consider mobile app indexing as a positive sign to engage customers. The content provided would be considered unique from the website and would be valuable. As a result, both the website and app are equally valuable. Your business would start to put their focus on application development just to remain relevant in the search ranking result and to make sure that they stay ahead of the competition. There are high chances that your competitor is already making use of applications to get high rankings. Hence, it is advised to stay on top of this trend to be a valid competitor. https://blurn.com/au/digital-marketing-services/ios-android-mobile-app-development/
Drive more engagement
Meri businesses struggle to get their users into their applications. They might get a download but many features and pages remain unseen. Valuable content could be crawled and indexed by search engines which would then direct the users to relevant information throughout the app. This is deep linking and it would help in increasing the level of engagement users would have within the application. By having apps come up in search results, they would receive more interactions.
Seamless user experience
User experience has increased for mobile users as they won’t be seeing any annoying splash screen prompts, login screens or advertisements. Users could easily game immediate access to the content thereafter which is made for the mobile.
Need for mobile app
The question might seem to be an obvious one to answer but it shouldn’t be a surprising factor to find the number of mobile apps that have been built as someone on the team felt that the company needed it. There are millions of apps available for download on both the Apple App Store as well as Google Play Store. The competition is huge when it comes to the mobile app industry. The best way to stand out is to have a strong app. If you are a startup or an established company, you should have a clear idea about why you need a mobile app. This could be important for the present growth of the company as well as the future evolution of the application.
The idea of Having an App
The first step of building anything begins with the conception of an idea, creation, and growth of that idea. It is tough and you cannot prevent other startups from benefiting from your idea in one way or the other. However, you can take the necessary steps to make sure that your idea is protected from theft. One method to protect your idea is to patent it. For an idea that you believe would be excellent, you need a wall of intellectual property that would defend the ownership. This could be possible for a successful app idea where the competitors are bound to enter the market and do something similar to what your app provides.
Preferred app platform
Most startups would choose to release their app for Android as well as iOS platforms. However, the trends are such that most startups initially launch an Android application and then launch the one for iOS. Startup founders mainly do so as they would have a feeling to spread their wings quickly and take their products to customers at the earliest. There are various reasons for choosing to develop an Android app over an iOS app due to the low entry barrier, easy customisation and huge market. Android apps would allow you to experiment with various product features and get faster feedback. Android covers most of the smartphone industry as it provides a larger audience.
Special features offered by your app
The first thing when anyone hears about the relevance of an app would be about the company and what the app is all about. A question of what special feature the help of a customer would arise and that would determine the value the potential customers that are expected to gain from using the app. Hence, you might require an app that helps in boosting product sales on the mobile platform. There should be a strong reason for your app to be chosen over similar apps that have similar functionalities. This is a very important question as this could become the main reason for an app to succeed or fail.
Cost of an app
This could be a huge question as it depends on the features you wish to implement in the application and the chosen platform. Having a specific budget for your application could be a good place, to begin with. It could help in choosing the features you would like to get implemented and those you don’t want to. A good application would stand in the six-figure range. The cost of your application would depend on various factors that may push up the cost or lower it.
