Digital marketing is always on the move and Google’s recent people-first update stands testament to that fact. That said, just because things are always moving and improving, it doesn’t mean that you should feel overwhelmed or worry about falling behind.
If you like to remain ahead of the curve, this is the article for you. We’re going to share some SEO trends that you can prepare for before 2023 rolls around. Here’s what you should know…
#1 – Constantly strive to better understand your audience
You should be obsessed with both user intent and user experience.
What are they searching for? Why are they searching for it? And how can you tailor your future content to accommodate their needs?
And indeed, how can you update your website, apps, and brand as a whole to improve their overall experience when interacting with your business?
#2– Long live the King: Content
You’ve likely heard the term: “Content is King” before – and that will remain very much true in 2023.
But remember, content comes in all forms. Don’t limit yourself to blogs and articles alone. Utilise video marketing, infographics, SMS, email, and all of the other modes of communication available to you.
#3– Don’t try to cut corners
Google’s SERPS (search engine results pages) are getting smarter and more sophisticated. Don’t try to cut corners or outsmart them – because you won’t. Instead, study up, familiarise yourself with the necessary guidelines, and create content that is audience-driven.
If you want to rank well it’s no longer enough to simply pack content full of the appropriate keywords. Your content has to solve problems and provide real-life value.
#4– Recognize the immense value of DATA and analytics
The numbers rarely lie and if you wish to level up your SEO then you really need to start collecting and leveraging DATA with intent. Here are some examples:
- Identify the top-performing (and underperforming) pages and update yours accordingly.
- Monitor mobile traffic to gather bounce rates and engagement to adjust your approach.
- Utilize site search bar tracking to better understand what your site visitors are looking for and identify as to whether there is a content or service gap that needs plugging.
#5– Optimize your content for voice search
Current statistics demonstrate that 41% of adults are using voice search daily. This is likely only going to increase in 2023 and beyond. So, if you aren’t already optimizing your content for voice search, do it now.
#6– Go mobile first
You should also consider optimizing your website for mobile-first search. Almost 60% of all searches online are carried out via a mobile phone device and if your website is still unfit for mobile interaction, you’ll be losing a lot of business.
SEO trends matter. Again, the fact that digital marketing is always on the move means that you must remain flexible in your approach.
Stay ahead of the curve, follow the trends, innovate where possible, and lead by example.
The same applies with local SEO trends as well; don’t just focus on industry-wide trends as a whole, but the trends that are relevant to your location (e.g., SEO Australia). This is the key to blasting your competitors out of the water!