Custom signage is important for your business as it helps your business stand out from the crowd in a busy market, and helps convey your brand message to your target audience. Without custom signage, you’d just be another sheep in the flock. If you are looking to get custom signage for your business, here’s what you need to know:
How are custom signs made?
The manufacturing process for custom signs begins with the planning and design stage in which the business conveys its design needs to the custom signs vendor. The design needs are then followed up with sizing and zoning requirements to determine the style, type, and color schemes that are to be followed. Early on in the manufacturing process, it is also required that the said parties gain any necessary permits required for installing the sign in their store’s vicinity, and ensure that subsequent installation shall comply with all safety rules.
Once the groundwork is complete, the fabrication process comes next which features welding, screen printing, sandblasting, and laser engraving. A CNC Router is typically used for laser cutting custom signage during the manufacturing process. This is then followed by final client approval and installation.
What are the different types of custom signs?
Custom signs come in a variety of types, and most businesses usually choose a combination of different types rather than settling for one category, which includes:
1. Storefront custom signs
These are typically large and sturdy signs that are to be placed on the exterior of your physical store, hence the name storefront. These are built to last for several years, and help customers identify your store from amongst multiple other stores in the neighborhood. These may include monument signs and awning signs as well, with the former being apt for stores that are located farther away in an area and the latter being apt for restaurants and cafes hoping to ooze old-world charm.
2. Interior signs
While storefront signs feature your company name and logo, interior signs that are to be placed on the inside of your store may feature fun snippets, your brand’s tagline, or directional assistance. For instance, if you are a hypermarket, your store is likely to need additional directional signs guiding customers to different aisles such as dairy, meat, and fresh produce. Interior signs could also feature signage about the restrooms, emergency exits, and out-of-bound areas for customers. In a shopping mall, a directional map laid out on each floor counts as an interior sign.
What are the benefits of custom signs?
The following are two of the most notable benefits of installing custom signs for your business:
1. Custom signs help convey important information
Custom signs help convey information about your business to your potential customers. This includes your brand or company name, tagline, color themes, and genre of business. This may also include contact information and your website address. Rather than featuring all this information in plain boring text, custom signage helps convey important information without compromising your store’s aesthetics.
2. Custom signs are highly attractive
Custom signs can single-handedly manage your in-store branding and the overall aesthetic of your store. In addition to their practical benefits of making your store and brand name visible from a distance and their directional application, custom signs add to the aesthetic appeal of your store. If you are in a business that heavily relies on foot traffic, it is essential that your target customers feel attracted to your storage space and find themselves drawn to spend more time.
